Production Articles


Seeing is Believing

The most believable medium in America other than a close friend, family or relative is television. In a matter of seconds, the mind accepts that you are watching a TV program even though you may be viewing it through a computer monitor or projection screen. Many will doubt what they have heard but most accept information that they have “seen”.

Memory: Auditory memory lasts in Random Access Memory (R.A.M.) an average of 3.5 seconds. If the information is not connected to pre-existing memory cells (i.e. previous experience or education), the information is lost. However, visual memory lasts in Random Access Memory (R.A.M) up to 72 hours. In that time period, the brain has most likely connected it to other information thus in memory.

How Effective IS Video?

Many studies over the years corroborate the persuasive effectiveness of video programs. The Wharton School of Business showed that video boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a video to printed information.

Recent case studies indicate that 97% of videos are watched at some point. Because of their high perceived value (roughly $10) videos (DVDs) have staying power - unlike a print piece that will more often than not be trashed upon receipt. Some studies suggest that as many as 94% of video direct-marketing recipients will pass their copy along to another viewer. Remember that in the promotional, communication, fundraising or sales process, there is always a person(s) on the inside of the entity being presented to that is championing your cause. A video presentation gives them the perfect material to present your case to those you may never know about or meet . They now do not have to depend on them to create presentation material on their own. Just plug and play.

An obvious advantage of video over print is that video involves more of the senses; it sells your product or service using sight, sound, and emotion. Your prospects are more engaged, and thus more likely to be convinced. Most importantly, we all know that people are persuaded or buy a product or service based on emotion and justify their decision with logic.

As veterans of over 24 years of video production in Dallas Texas, we have seen companies, their products and services grow in size and increase in sales because they ventured into communicating to their clients in a better, more effective manner via television (video production).  Whether you want to use it in a live presentation, put it on a (shaped) DVD or (shaped) CD, or utilize streaming video on your website, you can depend on us to produce a program(s) beyond your hopes.  Just helping a company standardize their message is a tremendous step toward growth and stability.  Most importantly, we have helped many companies use video for the first time.  We make it low cost, hassle free, friendly, effective and clear communication.  Whether you need a film production, HD (High Definition) video production or standard video production, a training video, a marketing video, or a set of commercials (national or local), we make it easy and fun.

Call or e-mail us today for a free quote.  Let us take that task off of your “to do list” or “wish list” and make it come true.